on product management, engineering, design, culture and many more...
The Jobs to Be Done framework is a powerful tool for understanding the motivations and challenges of customers. It lets us dive much deeper into the context behind customer decisions than personas or user stories do. But to help you get the most out of the framework, we need to …
Recent CB Insights startup post-mortem data shows that the second biggest reason why startups fail is due to ‘no market need.’ It’s fair to say that many of those cases could have been avoided with proper research prior to product development. So, here we’ll discuss what’s involved in the product …
Product value is the magic that turns interested prospects into loyal customers. Startups that infuse value into their products have a better chance of attracting and keeping customers, building a strong brand reputation, and experiencing rapid growth. But how is the value of a product determined? And how can you …
A disorganized, overcrowded backlog can derail even the most dedicated product team. In this article, we’ll explain why, and what you can do about it. We’ll also share advice on best practices, as well as who to invite to backlog refinement sessions, how to prepare, and how to effectively prioritize …
Being data-driven in product development isn’t just an option anymore – it’s a hard requirement for success. Without data, you’re essentially making decisions in the dark, relying on guesswork and assumptions. And with the stakes so high, you can’t afford to take countless chances in the hopes that your efforts …
Before pricing your B2B SaaS you need to understand two concepts: pricing models, and pricing strategies. A pricing model defines the way you charge your customers: monthly or annually, per user, or per feature, and whether you have pricing tiers or not. On the other hand, pricing strategy is the …
SaaS product management is a hard discipline to master. It requires a deep understanding of the market, competition, and customer pain points and needs. As such, the average product manager’s workload is large and varied – from high-stakes product decision-making to collaborations with marketers, there’s a lot of context-switching and …
SaaS companies are constantly looking for new ways to innovate in a competitive market. But in this rush to compete, they risk basing product decisions on assumptions rather than facts – and missing the mark entirely. Taking a hypothesis-driven approach to development can help product teams mitigate that risk. And …
Building a minimum viable product is all about keeping things simple. The early product development process is riddled with trial and error, and overengineering at the MVP stage can leave startups strapped for cash when they’re forced to return to the drawing board. So, it’s important to choose a backend …
Whether you’re looking to improve efficiency, increase competitiveness, or simply stay ahead of the curve, reducing tech debt is a critical step in the right direction. In this article, we’ll offer practical tips on how companies can ensure their products remain high-performing and sustainable in the long term. What is …