on product management, engineering, design, culture and many more...
Product value is the magic that turns interested prospects into loyal customers. Startups that infuse value into their products have a better chance of attracting and keeping customers, building a strong brand reputation, and experiencing rapid growth. But how is the value of a product determined? And how can you …
From collaboration tools to web analytics platforms, the B2B SaaS industry is huge and ever-evolving. And since the turn of the century, it’s revolutionized the way businesses operate. We’re seeing more and more organizations rely on SaaS applications to manage their internal processes, build lasting relationships with customers, and accelerate …
This is going to be a weird article on how to market a new product. No market research, no personas, no competitor analysis. Why? You don’t need them. They eat your time, money, and attention, and make you feel like you understand your market and product better than you actually …
Using best practices here and there is okay, but you can’t build a great thing by following instructions. Learn how Railsware is hiring great marketers who are genuine creators.