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Proof of concept (PoC), prototype, minimum viable product (MVP) — what’s the difference? You’ll see these agile development concepts lumped in together on the web, but let’s get one thing straight: PoC, prototype, and MVP are not interchangeable. In fact, each one has its own part to play in the …
From Uber to Airbnb, most of today’s major applications had very few features or advanced functionalities when they were first released. Why? Well, these companies understood the importance of gathering feedback from real users and iterating accordingly on their design. It pays to start small and ship early, which in …
Considered ground zero in the product development process, idea generation (or ideation) involves gathering information and creative insights in order to come up with ideas for a new product. By getting it right, you lay a solid foundation for your new product concept and set it on the path to …