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on product management, engineering, design, culture and many more...

Idea Generation for New Product Development

Considered ground zero in the product development process, idea generation (or ideation) involves gathering information and creative insights in order to come up with ideas for a new product. By getting it right, you lay a solid foundation for your new product concept and set it on the path to …

What’s a Marketing Funnel and How It Works

Continuous improvement and automation are the key to the success of any business. But how do you know what to automate and what to improve in your business operations? Marketing funnels are among the most easy-to-use yet powerful tools to help you break the customer journey into steps, analyze these …

RASCI chart guide

8 Reasons to Use a RASCI Chart on Your Project

Human super-power is the ability to organize ourselves in groups and do great things together. But with this super power comes the necessity to organize our mutual work. Even a small project like a Sunday picnic with friends can become chaotic, if it’s not properly managed by the most responsible …

product improvement

Your Guide on How to Make Product Improvements

Bringing a product to the market and attracting the first customers are important milestones. Some would say, though, that this is just when the fun begins. Startups, established businesses, and even huge corporations constantly innovate and improve their products. They try to gain a competitive advantage, distinguish themselves from competitors, …

Engineering Performance Review

In order to maintain career growth and ensure fair compensation, every engineering team needs an efficient method to evaluate its members. A nicely developed assessment model requires considerable resources in terms of time and professional expertise. However, we believe it is a significant contribution to the team and business development, …

What is Agile Product Development

There is some mystique surrounding agile product development. In this article, we aim to strip that away by explaining the key features and benefits of the Agile methodology. Then we compare them against more traditional approaches. To conclude, we explore how Agile helps to deliver complex product development projects. The …