Seventeen years ago, the name “Railsware” first appeared in a Google search query and since then, our product-centric approach has resonated not only within our colleagues and partners, but also with a diverse tech community. And behind such a successful approach stand our CEO Yaroslav Lazor and Managing Partner Sergiy Korolov.
With years of experimentation, learnings from Silicon Valley’s best, failures and successes, Yaroslav and Sergiy have cultivated what we proudly call the Railswarian culture — a culture defined by constant growth, openness to feedback, doing what makes sense, and a commitment to building damn good products.
Their dedication to innovation, collaboration, and knowledge-sharing has evolved Railsware into what it is today — a studio recognized by Inc5000 as one of the fastest-growing companies. And our growth continues. Beyond our company walls, Yaroslav and Sergiy actively contribute to the broader community, sharing insights, experiences, and lessons learned.
For an insider’s look, check their recent podcasts and articles. These resources not only showcase their expertise but also reveal their style of leadership—the passion, perseverance, and belief in the power of collaboration and innovation.
Yaroslav Lazor is the CEO and co-founder of Railsware. With three decades in the tech industry, Yaroslav’s strategic thinking has guided Railsware from a nascent tech group to a successful company. He excels in identifying talent, solving complex problems, blending data-driven decisions into various organizational contexts. As an engineer at heart, his approach to leadership is rooted in continuous learning, empathy, and smart automation.
WB-40 podcast
Listen to the full episode to find out:
- How Railsware moved from being a business building software for others to being a product studio;
- How we balanced creative process and management in building software products;
- Why proper onboarding and appropriate dynamics of the team are so important;
- What we pay attention to when hiring.
“Products that Count”
Here’s what you can expect from the discussion:
- How uncovering a $200,000 revenue discrepancy ignited data-driven prioritization;
- How we use BRIDGeS, a strategic approach for creating a product map;
- Explore the counterintuitive strategy of starting with the riskiest part of a product, like the API;
- How important is clear communication in product development;
- How Railsware played a pivotal role in nurturing billion-dollar companies like Calendly, and the approach to marketing and delivering value to the world.
“SaaS Fuel Podcast”
Here’s what was discussed:
- How to define your product vision and get further;
- What is the secret to building an outstanding team;
- What is “theHeart” approach ;
- Why is happiness crucial when making software;
How to Streamline Decision-Making with a 3D View of Data article
Following the link, you will gain more information about 3D view of data, like:
- What is a 3D View of Data and why to take this approach;
- Key benefits of a 3D View of Data approach;
- Why should you use spreadsheets to build a 3D View;
- Next steps and alternative approaches;
Failing to Success podcast: $25 Million in Software Products
After checking the episode, you will learn:
- How our approach to client retention focuses on problem-solving over apologies, ensuring long-term satisfaction;
- What ownership of operational challenges means for us and how we turned mistakes into products, like Mailtrap.io and Coupler.io;
- Why we use internal solutions for data management and automation for the launch of multiple products;
Sergiy Korolov is a seasoned tech entrepreneur and a passionate promoter of product thinking. As the Managing Partner of Railsware, Sergiy believes in the power of craft that creates digital solutions changing how businesses are managed. The core philosophy that underpins Sergiy’s and Railsware’s work is the power of craft, a belief in the relentless pursuit of personal and professional growth. This idea goes beyond business strategy, operations, and creating great products; it’s about nurturing a community of craftsmen who love their work and are eager to share their knowledge.
An interview with Sergiy Korolov on Disruptions and Innovations on Authority Magazine
Here you will find:
- Lessons that shaped Sergiy’s leadership style;
- Meaning of industry disruption at Railsware;
- Practices how to navigate resistance of ideas;
- 5 approaches to disrupt the industry;
Development culture article on Bulldog
In the article you will learn:
- The importance of development culture;
- Key aspects that form great development culture;
- Why is culture of feedback essential for building;
Engineer to Manager podcast
Listen the full episode to find out:
- What is an engineer mindset;
- What are key skill sets for team leaders and new developers;
- How to transfer from engineer;
- What to focus on to stay in the industry for next 10 years;
MAN.Digital podcast with Sergiy Korolov and Yaroslav Lazor
Here’s what you can expect from the discussion:
- How building great products start from building a great team;
- Why there are no silver bullets in product development;
- How to combine sparks of genius with hard work on your way.
UpYourStack podcast: Turning Data Chaos into Actionable Insights
Here, Yaroslav and Sergiy discuss the following:
- Why most businesses struggle with data accuracy
- How Coupler.io eliminates human error in reporting
- The biggest gaps in HubSpot analytics and how to fix them
- Why data is useless unless it’s actionable