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Guide to B2B SaaS Pricing
Before pricing your B2B SaaS you need to understand two concepts: pricing models, and pricing strategies. A pricing model defines the way you charge your customers: monthly or annually, per user, or per feature, and whether you have pricing tiers or not. On the other hand, pricing strategy is the logic behind your pricing. It’s…
B2B SaaS Explained
From collaboration tools to web analytics platforms, the B2B SaaS industry is huge and ever-evolving. And since the turn of the century, it’s revolutionized the way businesses operate. We’re seeing more and more organizations rely on SaaS applications to manage their internal processes, build lasting relationships with customers, and accelerate growth. So, what does it…
Product Management Frameworks
SaaS product management is a hard discipline to master. It requires a deep understanding of the market, competition, and customer pain points and needs. As such, the average product manager’s workload is large and varied – from high-stakes product decision-making to collaborations with marketers, there’s a lot of context-switching and plenty of meetings to attend….
How to Generate and Validate Product Hypotheses
SaaS companies are constantly looking for new ways to innovate in a competitive market. But in this rush to compete, they risk basing product decisions on assumptions rather than facts – and missing the mark entirely. Taking a hypothesis-driven approach to development can help product teams mitigate that risk. And testing hypotheses is a good…
