Customer Development Process Done Right
Startups guide to Customer Development. Master the tool to validate hypotheses, grow products, strengthen your company, and more.
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What’s a Marketing Funnel and How It Works
Continuous improvement and automation are the key to the success of any business. But how do you know what to automate and what to improve in your business operations? Marketing funnels are among the most easy-to-use yet powerful tools to help you break the customer journey into steps, analyze these steps, spot any bottlenecks and…
Last updated June 20, 2025 9 min read
8 Reasons to Use a RASCI Chart on Your Project
Human super-power is the ability to organize ourselves in groups and do great things together. But with this super power comes the necessity to organize our mutual work. Even a small project like a Sunday picnic with friends can become chaotic, if it’s not properly managed by the most responsible friend. And more complex projects,…
Last updated January 31, 2025 13 min read
Your Guide on How to Make Product Improvements
Bringing a product to the market and attracting the first customers are important milestones. Some would say, though, that this is just when the fun begins. Startups, established businesses, and even huge corporations constantly innovate and improve their products. They try to gain a competitive advantage, distinguish themselves from competitors, or just make their clients…
Last updated June 20, 2025 15 min read
