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How to Give Product Demos That Win Customers
Words can’t always convey the true value of your product. Sometimes, a potential customer needs more than a video or some website copy to understand how they can benefit from your solution. And this is what makes a product demo a powerful tool in your sales and marketing arsenal. For this article, we spoke to…
6 Common Pitfalls Product Managers Should Avoid
Every product manager’s career journey is marked by trial and error; especially the early years. Making mistakes is natural – even expected. Sometimes, poor boundaries, rushed decision-making, and lack of communciation are the root causes of our mistakes. But what if you could avoid some of these pitfalls entirely? With proper organization, and a little…
How to Prioritize with the RICE Framework
Prioritization in product development is a tricky business. How do you define prioritization criteria, navigate differences in stakeholder opinions, and prevent personal bias from skewing your estimates? Truthfully, there’s no perfect formula, but frameworks – like the RICE scoring model – can help make the whole process less confusing. What is the RICE framework? The…
Product Features Explained
Conceptualizing, building, and implementing new features is a core aspect of a product manager’s job. But striking a balance between feature quantity and product quality is difficult, even when product managers have a clear vision and strategy for the product. Stakeholder expectations, customer demands, and differences of opinion within the team often complicate the development…
