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What’s a Marketing Funnel and How It Works
Continuous improvement and automation are the key to the success of any business. But how do you know what to automate and what to improve in your business operations? Marketing funnels are among the most easy-to-use yet powerful tools to help you break the customer journey into steps, analyze these steps, spot any bottlenecks and…
Everything You Need to Know about Lean Software Development
Lean Software Development (LSD) is a methodology that helps software development teams focus on delivering the values that matter most to customers, while simultaneously removing from the process anything that can waste time and resources. The idea of eliminating waste from the production process was initially conceived by the car manufacturer Toyota. Anything that didn’t…
Your Guide on How to Make Product Improvements
Bringing a product to the market and attracting the first customers are important milestones. Some would say, though, that this is just when the fun begins. Startups, established businesses, and even huge corporations constantly innovate and improve their products. They try to gain a competitive advantage, distinguish themselves from competitors, or just make their clients…
Engineering Performance Review
In order to maintain career growth and ensure fair compensation, every engineering team needs an efficient method to evaluate its members. A nicely developed assessment model requires considerable resources in terms of time and professional expertise. However, we believe it is a significant contribution to the team and business development, that is definitely worth it. …
