{"id":10163,"date":"2018-06-18T18:51:14","date_gmt":"2018-06-18T15:51:14","guid":{"rendered":"https:\/\/railsware.com\/blog\/?p=10163"},"modified":"2021-04-09T14:10:22","modified_gmt":"2021-04-09T11:10:22","slug":"railsware-at-rubyc-2018-overview","status":"publish","type":"post","link":"https:\/\/railsware.com\/blog\/railsware-at-rubyc-2018-overview\/","title":{"rendered":"Railsware at RubyC-2018: Overview"},"content":{"rendered":"<p class=\"intro-text\">The Ruby community stands out among others due to being one of the most engaged ones in the engineering world. And Railsware simply could not miss one of the key events in 2018 &#8211; RubyC conference ran on June 2-3 in Kyiv, Ukraine.<\/p>\n\n<p>This was the 5th RubyC, that gathered 350 Ruby enthusiasts from USA, UK, Germany, Serbia, Italy, Poland, Ukraine, and Belarus. Railsware was delighted to become a golden sponsor of the event.<\/p>\n\n<div class=\"embed-responsive\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/zqDAhzUXLXY\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/div>\n\n<h3>Sharing Railsware Domain Knowledge on Building Products<\/h3>\n\n<p>One of the highlights of the event was a presentation by Railswarian Artur Hebda <em>\u201cCode is not important\u2026 or is it?\u201d<\/em>. Artur presented Railsware approaches to finding the balance between shaping product vision and writing the code. He spoke about how we address tech debt and prioritize tasks in a short- and long-term perspectives. We\u2019ve shared the slides on <a href=\"http:\/\/bit.ly\/2JacPHx\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Speakerdeck.com<\/a>.\n<a href=\"https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-Artur-Hebda-Presentation.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-Artur-Hebda-Presentation.png\" alt=\"RubyC-Artur-Hebda-Presentation\" width=\"1200\" height=\"900\" class=\"aligncenter size-full wp-image-10173\" srcset=\"https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-Artur-Hebda-Presentation.png 1200w, https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-Artur-Hebda-Presentation-360x270.png 360w, https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-Artur-Hebda-Presentation-768x576.png 768w, https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-Artur-Hebda-Presentation-1024x768.png 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n\n<p>Artur opened Day 2 (quite a challenge!), and efficiently collaborated with the audience. The presentation ended up with several interesting questions from the participants, and a discussion on that matter.<\/p>\n\n<p><a href=\"https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-Questions-Presentation.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-Questions-Presentation.jpg\" alt=\"RubyC-Questions-Presentation\" width=\"1200\" height=\"900\" class=\"aligncenter size-full wp-image-10174\" srcset=\"https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-Questions-Presentation.jpg 1200w, https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-Questions-Presentation-360x270.jpg 360w, https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-Questions-Presentation-768x576.jpg 768w, https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-Questions-Presentation-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n\n<h3>New Approach To Conference Participation Experience<\/h3>\n\n<p>We decided to create a new approach to collaborating with event attendees while being a sponsor. For this, our People and Marketing team designed #RWQUEST &#8211; a gamification activity leading a person towards proactive engagement with Railsware brand.<\/p>\n\n<p><a href=\"https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-RWQUEST-PHOTOZONE.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-RWQUEST-PHOTOZONE.jpg\" alt=\"RubyC-RWQUEST-PHOTOZONE\" width=\"1200\" height=\"900\" class=\"aligncenter size-full wp-image-10176\" srcset=\"https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-RWQUEST-PHOTOZONE.jpg 1200w, https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-RWQUEST-PHOTOZONE-360x270.jpg 360w, https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-RWQUEST-PHOTOZONE-768x576.jpg 768w, https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-RWQUEST-PHOTOZONE-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n\n<p><strong>To win, #RWQUEST participants had to compete 4 simple steps:<\/strong><\/p>\n\n<ul>\n    <li>Make a photo in a Railsware Galaxy photozone with #RWQUEST hashtag, and post it to one of their social media accounts<\/li>\n    <li>Read a story about Railsware products and solve 2 riddles based on it<\/li>\n    <li>Complete a survey on the product creation experience<\/li>\n    <li>Go on a STICKERS HUNT and gather the widest variety of RW stickers*<\/li>\n<\/ul>\n\n<p><em>*all together, we had 41 different kinds of stickers<\/em><\/p>\n\n<p>The user-friendly #RWQUEST leaflet served as a guide through the steps, and even had a pocket to store Railsware stickers.<\/p>\n\n<p><a href=\"https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-RWQUEST-engagement.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-RWQUEST-engagement.jpg\" alt=\"RubyC-RWQUEST-engagement\" width=\"1200\" height=\"900\" class=\"aligncenter size-full wp-image-10175\" srcset=\"https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-RWQUEST-engagement.jpg 1200w, https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-RWQUEST-engagement-360x270.jpg 360w, https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-RWQUEST-engagement-768x576.jpg 768w, https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-RWQUEST-engagement-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n\n<p><a href=\"https:\/\/railsware.com\/blog\/wp-content\/uploads\/2021\/04\/rubyc-leaflet-pocket-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/railsware.com\/blog\/wp-content\/uploads\/2021\/04\/rubyc-leaflet-pocket-1024x808.jpg\" alt=\"RubyC-Leaflet-Pocket - Railsware\" width=\"1024\" height=\"808\" class=\"aligncenter size-large wp-image-13737\" srcset=\"https:\/\/railsware.com\/blog\/wp-content\/uploads\/2021\/04\/rubyc-leaflet-pocket-1024x808.jpg 1024w, https:\/\/railsware.com\/blog\/wp-content\/uploads\/2021\/04\/rubyc-leaflet-pocket-360x284.jpg 360w, https:\/\/railsware.com\/blog\/wp-content\/uploads\/2021\/04\/rubyc-leaflet-pocket-768x606.jpg 768w, https:\/\/railsware.com\/blog\/wp-content\/uploads\/2021\/04\/rubyc-leaflet-pocket-1536x1212.jpg 1536w, https:\/\/railsware.com\/blog\/wp-content\/uploads\/2021\/04\/rubyc-leaflet-pocket-2048x1615.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n\n<p><a href=\"https:\/\/railsware.com\/blog\/wp-content\/uploads\/2021\/04\/rubyc-leaflets-presents-railsware-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/railsware.com\/blog\/wp-content\/uploads\/2021\/04\/rubyc-leaflets-presents-railsware-1024x768.jpg\" alt=\"RubyC-leaflets-presents by Railsware\" width=\"1024\" height=\"768\" class=\"aligncenter size-large wp-image-13740\" srcset=\"https:\/\/railsware.com\/blog\/wp-content\/uploads\/2021\/04\/rubyc-leaflets-presents-railsware-1024x768.jpg 1024w, https:\/\/railsware.com\/blog\/wp-content\/uploads\/2021\/04\/rubyc-leaflets-presents-railsware-360x270.jpg 360w, https:\/\/railsware.com\/blog\/wp-content\/uploads\/2021\/04\/rubyc-leaflets-presents-railsware-768x576.jpg 768w, https:\/\/railsware.com\/blog\/wp-content\/uploads\/2021\/04\/rubyc-leaflets-presents-railsware-1536x1152.jpg 1536w, https:\/\/railsware.com\/blog\/wp-content\/uploads\/2021\/04\/rubyc-leaflets-presents-railsware-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n\n<p><strong>The following targets were reached:<\/strong><\/p>\n\n<ul>\n    <li>Providing a better exposure to Railsware brand via social media<\/li>\n    <li>Promoting RW products in a fun and engaging way<\/li>\n    <li>Researching the Ruby community for product creation approaches and technologies<\/li>\n    <li>Representing Railsware design via each single piece of gamification material<\/li>\n<\/ul>\n\n<p>RubyC guests had an opportunity to win one of 3 main prizes &#8211; <em>branded Railsware T-shirt, JBL portable speaker or Oculus Go standalone VR-headset (only 4 weeks after launch!)<\/em>. The final fight for the prizes was tough! Congratulations to the guys who made the final list of winners!<\/p>\n\n<p><a href=\"https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-RWQUEST-Winners.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-RWQUEST-Winners.jpg\" alt=\"RubyC-RWQUEST-Winners\" width=\"1200\" height=\"900\" class=\"aligncenter size-full wp-image-10177\" srcset=\"https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-RWQUEST-Winners.jpg 1200w, https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-RWQUEST-Winners-360x270.jpg 360w, https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-RWQUEST-Winners-768x576.jpg 768w, https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-RWQUEST-Winners-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n\n<p>The results were inspiring.\n12% of the RubyC audience were deeply engaged in our gamification (those who completed all of the quest steps). This does not count a much bigger number of event participants invited to join #RWQUEST.\nWe have collected additional data for our product creation research (check the results <a href=\"http:\/\/bit.ly\/rwresults\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">here<\/a>).\nRailsware social media posts showed a significant increase in reach (up to 40-50%).<\/p>\n\n<h3>Conclusion<\/h3>\n\n<p>We intended to make RubyC a valuable experience both for the conference guests, and for Railsware. By using the outstanding chance to collaborate closely with the Ruby community, our team gained new insights on what matters the most for the audience. One more advantage was receiving lots of valuable feedback on our products, and on applying Railsware approaches to different contexts.<\/p>\n\n<p>We have networked with a large number of Ruby engineers and visionaries, sharing experience and presenting our domain knowledge, approaches and products we create. Railsware will definitely visit RubyC again next year. Looking forward to it!\n<a href=\"https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-Railsware-Team.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-Railsware-Team.jpg\" alt=\"RubyC-Railsware-Team\" width=\"1200\" height=\"900\" class=\"aligncenter size-full wp-image-10180\" srcset=\"https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-Railsware-Team.jpg 1200w, https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-Railsware-Team-360x270.jpg 360w, https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-Railsware-Team-768x576.jpg 768w, https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-Railsware-Team-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Railsware supported RubyC &#8211; one of the largest European conferences devoted to Ruby. We engaged with Ruby community via #RWQUEST and sharing our vision on code in a product context.<\/p>\n","protected":false},"author":72,"featured_media":9883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[365],"tags":[],"coauthors":["Anastasiia Honcharova"],"class_list":["post-10163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights"],"acf":[],"aioseo_notices":[],"categories_data":[{"name":"Insights","link":"https:\/\/railsware.com\/blog?category=insights"}],"post_thumbnails":"https:\/\/railsware.com\/blog\/wp-content\/uploads\/2018\/06\/RubyC-Artur-Hebda-Presentation.png","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/railsware.com\/blog\/wp-json\/wp\/v2\/posts\/10163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/railsware.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/railsware.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/railsware.com\/blog\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/railsware.com\/blog\/wp-json\/wp\/v2\/comments?post=10163"}],"version-history":[{"count":21,"href":"https:\/\/railsware.com\/blog\/wp-json\/wp\/v2\/posts\/10163\/revisions"}],"predecessor-version":[{"id":13741,"href":"https:\/\/railsware.com\/blog\/wp-json\/wp\/v2\/posts\/10163\/revisions\/13741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/railsware.com\/blog\/wp-json\/wp\/v2\/media\/9883"}],"wp:attachment":[{"href":"https:\/\/railsware.com\/blog\/wp-json\/wp\/v2\/media?parent=10163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/railsware.com\/blog\/wp-json\/wp\/v2\/categories?post=10163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/railsware.com\/blog\/wp-json\/wp\/v2\/tags?post=10163"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/railsware.com\/blog\/wp-json\/wp\/v2\/coauthors?post=10163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}