{"id":16881,"date":"2024-01-18T19:54:57","date_gmt":"2024-01-18T16:54:57","guid":{"rendered":"https:\/\/railsware.com\/blog\/?p=16881"},"modified":"2026-03-02T13:40:11","modified_gmt":"2026-03-02T10:40:11","slug":"product-demos","status":"publish","type":"post","link":"https:\/\/railsware.com\/blog\/product-demos\/","title":{"rendered":"How to Give Product Demos That Win Customers"},"content":{"rendered":"\n
Words can\u2019t always convey the true value of your product. Sometimes, a potential customer needs more than a video or some website copy to understand how they can benefit from your solution. And this is what makes a product demo a powerful tool in your sales and marketing arsenal.<\/div>\n\n\n\n

For this article, we spoke to Julia Romanenkova, our TitanApps<\/a> Product Lead, and Oleksandr Khrystiuk, our Coupler.io<\/a> Sales Account Manager, to learn what it takes to deliver outstanding product demos.<\/p>\n\n\n\n

We\u2019ve packaged their advice into this \u2018Before, During, and After\u2019 guide. So, whether you\u2019re a product manager preparing to host your first sales demo, or a junior sales rep still learning the ropes, you\u2019ll find a bunch of practical tips here.<\/p>\n\n\n

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Why we run product demos at Railsware<\/h2>\n\n\n\n

Let\u2019s start with a little background. At Railsware, we host product demonstrations for a few different reasons: to help close deals for our SaaS products<\/a>, to onboard new customers or team members, to showcase our products to solution\/affiliate partners, and to keep the wider team up-to-date with product changes. But today, we\u2019ll focus on the first one: running product demos to acquire new customers<\/strong>.<\/p>\n\n\n\n

These are 30-minute to one-hour live demos that take place online. Prospects can hit the \u2018Book a demo\u2019 or \u2018Talk to an Expert\u2019 buttons on one of our product websites \u2013 Coupler.io, Mailtrap<\/a>, and TitanApps \u2013 and automatically receive a Calendly<\/a> link. Once the meeting is set up, we start the following process behind the scenes\u2026<\/p>\n\n\n\n

Preparing for the demo<\/h2>\n\n\n\n

1. Do your research<\/h3>\n\n\n\n

Learn all that you can about the prospective customer before the scheduled demo. Ideally, you should ask them to fill out a short survey a few days in advance (we use Google Forms, Typeform, or even Typeform alternatives<\/a>). <\/p>\n\n\n\n

You can also share the survey via a QR code<\/a> in your meeting invites or reminder emails to make it more accessible. You might include questions like:<\/p>\n\n\n\n