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How to Give Product Demos That Win Customers
Words can’t always convey the true value of your product. Sometimes, a potential customer needs more than a video or some website copy to understand how they can benefit from your solution. And this is what makes a product demo a powerful tool in your sales and marketing arsenal. For this article, we spoke to…
How to Prioritize with the RICE Framework
Prioritization in product development is a tricky business. How do you define prioritization criteria, navigate differences in stakeholder opinions, and prevent personal bias from skewing your estimates? Truthfully, there’s no perfect formula, but frameworks – like the RICE scoring model – can help make the whole process less confusing. What is the RICE framework? The…
Product Features Explained
Conceptualizing, building, and implementing new features is a core aspect of a product manager’s job. But striking a balance between feature quantity and product quality is difficult, even when product managers have a clear vision and strategy for the product. Stakeholder expectations, customer demands, and differences of opinion within the team often complicate the development…
Product Value Explained
Product value is the magic that turns interested prospects into loyal customers. Startups that infuse value into their products have a better chance of attracting and keeping customers, building a strong brand reputation, and experiencing rapid growth. But how is the value of a product determined? And how can you add more of it to…
