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Do You Need a Public Roadmap For Your Product?
In an effort to build transparency, boost engagement, and keep investors in the loop, many startups have opted to release public product roadmaps. But are they actually useful? What tangible benefits do they bring, and what are the risks? If you’re unsure about whether a public roadmap is a good fit for your business, this…
Product Value Explained
Product value is the magic that turns interested prospects into loyal customers. Startups that infuse value into their products have a better chance of attracting and keeping customers, building a strong brand reputation, and experiencing rapid growth. But how is the value of a product determined? And how can you add more of it to…
How to Build Products Based on Data
Being data-driven in product development isn’t just an option anymore – it’s a hard requirement for success. Without data, you’re essentially making decisions in the dark, relying on guesswork and assumptions. And with the stakes so high, you can’t afford to take countless chances in the hopes that your efforts will eventually pay off. Experimentation…
Guide to B2B SaaS Pricing
Before pricing your B2B SaaS you need to understand two concepts: pricing models, and pricing strategies. A pricing model defines the way you charge your customers: monthly or annually, per user, or per feature, and whether you have pricing tiers or not. On the other hand, pricing strategy is the logic behind your pricing. It’s…
