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Product value is the magic that turns interested prospects into loyal customers. Startups that infuse value into their products have a better chance of attracting and keeping customers, building a strong brand reputation, and experiencing rapid growth. But how is the value of a product determined? And how can you add more of it to…

Being data-driven in product development isn’t just an option anymore – it’s a hard requirement for success. Without data, you’re essentially making decisions in the dark, relying on guesswork and assumptions. And with the stakes so high, you can’t afford to take countless chances in the hopes that your efforts will eventually pay off. Experimentation…

Before pricing your B2B SaaS you need to understand two concepts: pricing models, and pricing strategies. A pricing model defines the way you charge your customers: monthly or annually, per user, or per feature, and whether you have pricing tiers or not. On the other hand, pricing strategy is the logic behind your pricing. It’s…

From collaboration tools to web analytics platforms, the B2B SaaS industry is huge and ever-evolving. And since the turn of the century, it’s revolutionized the way businesses operate. We’re seeing more and more organizations rely on SaaS applications to manage their internal processes, build lasting relationships with customers, and accelerate growth. So, what does it…