Before BRIDGeS, there was no universal approach to be applied to all sorts of Subjects, apart from tossing a coin, or shaking a magic 8 ball, of course :)
To evaluate the business, you could use Lean Canvas. To focus on users’ pain, you could follow a design thinking approach. To fulfill users’ needs, you might have applied the Job-to-be-done technique.
The significant advantage of the BRIDGeS framework is that it can be used to analyze any Subject and all the context around it. The framework helps to collect meaningful data about the Subject, effectively analyze it, and make a data-driven decision optimal in terms of the current conditions (a coin or a magic ball can’t do that).
No matter if one needs to come up with a new product concept or a lacking feature; solve a strategic or operational issue; set up a new office, buy a car, or coffee table; address personal or corporate, business- or family-related matters ‒ BRIDGeS is equally efficient for all these cases.
Such versatility makes BRIDGeS a comprehensive tool for making product strategy, operational changes, day-to-day decisions, and personal conclusions.