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Advantages of the BRIDGeS Framework

There are lots of concepts available on the market that many businesses use for product discovery, decision making, and solutions development. Some tools are good for strategies. Some work well for tactical decisions. Others offer a user-centric approach. However, most of these tools are usually focused on a single type of Subject, like a user, a company, or a product. At the same time, the actual systems are way more complex. Each context may include multiple Subjects that can be described from different perspectives.

For many years, we at Railsware had been using different approaches and frameworks while working on projects. Since there was no multi-purpose tool, we combined and adopted elements from different methodologies to simultaneously work on several subjects and contexts.

This is how we created the BRIDGeS framework ‒ a solid approach for multi-context analysis.

After years of testing BRIDGeS on various contexts, we can conclude that it’s a game-changing tool for C-level executives, business analysts, and engineers working on new and existing projects/features, and a useful approach for common people who need to make a day-to-day decision. Here are the advantages that make BRIDGeS stand out from other tools and approaches:

1

Versatility

Before BRIDGeS, there was no universal approach to be applied to all sorts of Subjects, apart from tossing a coin, or shaking a magic 8 ball, of course :)

To evaluate the business, you could use Lean Canvas. To focus on users’ pain, you could follow a design thinking approach. To fulfill users’ needs, you might have applied the Job-to-be-done technique.

The significant advantage of the BRIDGeS framework is that it can be used to analyze any Subject and all the context around it. The framework helps to collect meaningful data about the Subject, effectively analyze it, and make a data-driven decision optimal in terms of the current conditions (a coin or a magic ball can’t do that).

No matter if one needs to come up with a new product concept or a lacking feature; solve a strategic or operational issue; set up a new office, buy a car, or coffee table; address personal or corporate, business- or family-related matters ‒ BRIDGeS is equally efficient for all these cases.

Such versatility makes BRIDGeS a comprehensive tool for making product strategy, operational changes, day-to-day decisions, and personal conclusions.

2

Deep context understanding

No matter the Subject that needs to be analyzed, the BRIDGeS framework lets you get to the roots and motivations of the Subject part and see the holistic picture and the context.

All Subjects are investigated in the same way. You define the Subject’s descriptors (Benefits, Risks, Issues, Domain knowledge, and Goals) and place them on the board. Then, you prioritize all descriptors defining the most crucial, less critical, and things that have the most negligible impact.

The analysis allows you to get a deep understanding of the issue, see the comprehensive picture behind it, and handle the complexity of the context.

3

Smooth synchronization

Getting on the same page is one of the most important things when working on a product, defining new company processes, or creating a strategy. The BRIDGeS framework allows your team to get into context from different angles and to synchronize.

When the task requires tight collaboration across different departments, BRIDGeS sessions can help people from other teams find a common language and even talk through the issues. Sessions also allow you to eliminate de-sync, which happens over time, and get a single vision.

4

Precision

During the BRIDGeS session, you come up with the potential Solutions and decompose them into epics and nested tasks. After that goes story mapping when you match tasks with the descriptors on the Problem Space. This way, you form your optimal Solution and ensure all aspects are taken into consideration and will be fulfilled.

5

Recursion

As previously mentioned, BRIDGeS allows you to analyze any Subject, even the one you’ve just come up with, as a Solution to your initial problem. The process is pretty similar ‒ you consider your Solution as a Subject and define its descriptors. When you list the descriptors of 3-4 potential Solutions on one board, you get a chance to compare the BRIs of these Solutions and choose the one that meets your needs better.

BRIDGeS allows investigating every bit of data as deep as it’s necessary to help you find an optimal decision, solution, or strategy direction.

6

Simplicity

The BRIDGeS framework doesn’t operate with any complex terms and is relevantly simple compared to other frameworks. Of course, the more you practice BRIDGeS, the more you adapt it to your needs, and the better results you achieve with time. Yet, even if it’s your first BRIDGeS session, you can successfully run it once you’ve got familiar with the process description and chosen the appropriate toolset for the session.

7

All-in-one tool

The reason why we love BRIDGeS so much is that it’s an all-in-one tool for us. Not only can we ideate a product using the framework, but also create actionable roadmaps and more.

During a 4-16 hours discovery session, we can come up with a product idea, feature lists, MVP scope, development roadmap, rough estimate, and implementation plan ready to be taken to work. The session findings can also be used to explain the concept to the team members who were not presented on the session and keep everyone on the same page.

Wrapping up

The BRIDGeS is a powerful yet easy-to-use tool that brings a list of valuable outcomes. If you’re looking for an approach that allows you to analyze the context of the investigated matter and make informed decisions try BRIDGeS and share your thoughts with us!

SEE HOW WE APPLY BRIDGES FRAMEWORK

Check out a step-by-step BRIDGeS application to the Uber product discovery