Your skills

• 2+ years in the field: You have solid experience in Employer Branding, Digital Marketing, or SMM.
• Proficient English (C1+): Your writing is clear, sharp, and error-free. You know the difference between writing for a blog vs. a TikTok caption.
• Social media fluency: You understand the ecosystem deeply, from LinkedIn algorithms to Instagram/TikTok trends.
• Storytelling/storythinking: You can take a complex technical update or a chaotic brain dump and turn it into an engaging story.
• Hands-on with visuals: You aren't afraid of design tools. You can create a cover in Figma or edit a simple video in CapCut without needing a tutorial.
• Context switching: You enjoy dynamic where you might juggle a comms request, a paid ad campaign, and a creative sprint in the same day.
• Broad mindset: You understand that "brand" is about reputation and trust, not just posting memes or printing t-shirts.

Would be a plus

• Strategy ownership: You haven't just posted content; you know the “why” behind the “what.”
• Niche experience: Background in the tech industry/communicating with technical audiences (B2E or B2B).
• Ads toolkit: Track record of managing campaigns on LinkedIn, Meta, or TikTok Ads.
• People’s person: Experience managing tech communities or organizing events.

What you’ll actually do

• Own the socials: You won’t just "post updates." You will drive engagement on LinkedIn, Instagram, and YouTube (and launch our TikTok!). You are the first point of interaction in the comments section.
• Run paid ads: You’ll manage the budget for promoting our vacancies. You know that "boosting" a post isn't a strategy. You’ll set up targeting, A/B test creatives, and optimize for conversions. (And if you don’t know how to, we’ll help you learn on the go).
• Create visual content: We have designers, but we don't want to block you on every small task. You should be comfortable jumping into Figma to make a cover image/banner or cutting a quick video interview in CapCut or similar tools.
• Write like a human: Whether it’s a blog post, a landing page, or a cold outreach email to a conference organizer, your writing is clear, witty, and zero-fluff.
• Shape the narrative: You’ll help our experts articulate their thoughts (ghostwriting) and support our Product teams when big launches happen.
• Enjoy the offline, too: A couple of times a year we take part in the industry events, where your organizational and communication skills would be helpful.

This role is for you if...

• You are a maker: You’re okay with not only thinking what to do but actually doing it. Maybe, you even get a dopamine hit when you hit "Publish."
• You speak “digital”: You know why a post failed, why a meme works, and how to write a hook that grabs attention in two seconds.
• You respect data: You don’t justify your work with "vibes." You look at the numbers (CTR, Engagement Rate, CPA) to tell us what’s working.
• You have high standards for English: Your writing is native-level (C1+). You know the difference between "utilize" and "use" (and you prefer the latter).

Why Railsware?

• No meaningless things or endless meetings: We hate bureaucracy. If you have a good idea, you can test and ship it.
• Great culture: We are a team of mature professionals. We don't micromanage. We trust you to do your job.
• Global impact: Your work will be seen by thousands of engineers and product people worldwide.