Head of Product Marketing

Sorry, we're no longer accepting applications for this role

Remote work

Flexible Schedule

Full time

We are looking for an experienced Product Marketer to join and grow one of Railsware’s products. You will drive product revenue, demand generation, and brand awareness, while working closely with cross-functional teams, including product management, sales, and marketing, to create and implement effective go-to-market strategies, messaging, and positioning.

Join

Railsware!

Your skills

Excellent communication and storytelling abilities to craft compelling product messaging and positioning
Strong leadership and people management skills to build and motivate a high-performing team
Proactiveness and ownership of product marketing strategy
Proven experience in a product marketing role
Proven ability to build the marketing funnel and user journey
Expertise in customer development and knowledge of customer-centric frameworks
Experience in crafting design requirements for landing pages, marketing materials, and website assets
Ability to collaborate effectively with cross-functional teams, including product management, sales, and marketing
Familiarity with marketing tools, technologies, and platforms to support marketing campaigns and analytics (f.e. GA, Amplitude, Mixpanel, Hotjar, etc.)
Ability to work and manage multiple complex contexts

Your responsibilities

Product Messaging and Positioning: develop clear and compelling messaging and positioning for products/services, ensuring consistency across all channels
Customer Development: Define goals for the customer development process, including reaching out to users and conducting interviews. Structure the outcomes to inform the growth strategy
Sales Enablement: provide the sales team with product knowledge, training, and tools to effectively sell the company's offerings
Strategy Development: Lead the development of comprehensive product marketing strategies aligned with the company’s overall business goals and objectives. Analyze market trends, customer needs, and competitive landscape to identify growth opportunities and differentiate the company’s products
Go-to-Market Execution: collaborate with product management and sales teams to create effective go-to-market plans for new product launches and feature releases
Market Analysis: conduct thorough market research to inform product development and marketing strategies
Marketing Campaigns: Collaborate with the marketing team to develop and execute integrated marketing campaigns that generate awareness, drive demand, and support sales efforts. Leverage various marketing channels, such as digital advertising, content marketing, events, and social media, to effectively promote products
Product Launches: lead product launch activities, ensuring successful introductions and driving customer adoption
Team Leadership: build and manage a high-performing product marketing team, fostering a collaborative and results-driven culture

Competitive compensation

Let's face it: in a late capitalistic world, getting paid well certainly doesn't hurt.
Growth opportunities

Outline your growth and development plan, expand your skills, knowledge, and career horizons in a supportive and innovative environment.
Remote and flexible schedule

Railswarians live in more than 25 countries with different time zones. All of them are free to choose their most productive work time and place.
Smart Expense policy

There's an additional sum allocated to help you set up your workstation, improve your health, and learn whatever you want and how you want. No. Questions. Asked.
Secure hardware and equipment

Your productivity is our priority. Once you join Railsware, you’ll get secure equipment of your choice.
34 Paid days off

Railswarians rest 24 days per year + 10 days to cover your national holidays.
Regular online and offline gatherings

We frequently meet online and offline to get acquainted, collaborate, build a network, and have fun together.