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Head of Product Marketing

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Remote work
Flexible Schedule
Full time

We are looking for an experienced product marketer to join and grow one of Railsware’s products. You will drive product revenue, demand generation, and brand awareness, working closely with other marketers and product managers to achieve your goals.

Your skills

  • Defining target audience, USP, and product’s positioning
  • Proven ability to build the marketing funnel and user journey
  • Advanced user of various analytical tools (GA, Amplitude, Mixpanel, Hotjar, etc.)
  • Experience in customer development and knowledge of customer-centric frameworks
  • Data analysis
  • Shaping design requirements for landing pages, marketing materials, website’s assets
  • Campaigns A/B testing
  • Managing multiple complex contexts

Your responsibilities

  • Be a product evangelist
  • Ideate on growth experiments and prioritize the scope
  • Deliver marketing campaigns and share the results
  • Contribute to the product strategy with your vision and skills
  • Define goals for the customer development process, outreach users, and run the interviews. Structure the outcomes to apply them to the growth strategy
  • Shape performance reports or set requirements for analytics dashboards
  • Collaborate with data analysts for a deep understanding of growth campaigns performance
  • Ensure consistency of product positioning across all the marketing channels

and Perks

As a part of our life-work balance, we want Railswarians to live an active and wholesome life. That’s why we take perks pretty seriously.
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  • Competitive compensation
    Let's face it: in a late capitalistic world, getting paid well certainly doesn't hurt.
  • Best hardware and equipment
    Your productivity is our priority. Once joined Railsware, you’ll get the top equipment of your choice.
  • Remote and flexible schedule
    Railswarians live in more than 25 countries with different time zones. All of them are free to choose their most productive work time.
  • 34 Paid time off
    Railswarians rest 24 days per year
    + 10 days to cover your national holidays.
  • Insurance Coverage
    There's an additional budget allocated for you to cover your medical expenses. No. Questions. Asked.
  • Annual Retreat
    Once a year, we meet in a beautiful place to get acquainted in person, collaborate, build network, and have fun together.
  • Education coverage
    At Railsware, we don’t tell you how or what to learn. Pick the format/topic/tool you prefer and we’ll support you.