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Link Building Specialist Icon

Link Building Specialist

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Railsware is looking for a Link Building & Outreach Specialist to increase our projects presence on the web. We are ready to consider candidates without previous experience in Outreach. As a part of our Railsware Growth team, you will be responsible for planning and executing backlink acquisition. Also, you will explore new opportunities to raise SEO placements on organic search engine results pages.


  • Execute backlink acquisition activities (outreach, guest posting, crowd-marketing) in accordance with overall SEO strategy
  • Regularly research for relevant link building opportunities to increase our projects exposure on the web
  • Contact and collaborate with influencers, journalists, website owners/admins, bloggers
  • Work closely together with the Marketing & SEO team to execute a content strategy that is focused on external link acquisition
  • Promote content on social channels and within niche online communities
  • Participate in building and managing Railsware communities (around our products or brand)
  • Manage Railsware profiles in social media and community platforms (like Reddit or Quora)
  • Report on link building efficiency and results
  • Support the development of end-to-end analytics to provide the team with data required to make critical decisions
  • Research and test new digital PR and link building tactics
  • Find new subcontractors and manage the existing ones

Required Skills and Experience

  • Advanced level of English is a MUST
  • Experience in link building, link acquisition, and outreach would be a plus (we are ready to consider candidates without previous experience in Outreach)
  • Proficient in Google Sheets, Excel, Word
  • Top-level Internet research skills & ability to navigate social networks
  • Advanced skills in building long term relationships, networking, and community involvement
  • Excellent sales, communication, and relations management skills
  • Knowledge and genuine interest in best practices of SEO, especially as they relate to link building
  • Expert level attention to detail is essential
  • Ability to balance work on several projects at a time

About the company

Railsware is a product studio. Since 2005, we have shaped our own “know-how” in product creation and organisations management. Among others, we have helped Calendly and BrightBytes turn from small startups into close-to-billion-dollar companies.

Railsware products are the next step in company evolution. We have applied the best product development practices to creating our own solutions. Today, Mailtrap and Smart Checklist for Jira have over 500K users and generate over $1M of annual recurring revenue.

People feel great here. On average, a Railswarian stays in the company for about 6 years. We support our team with outstanding benefits and remote first working culture.

We look for people with high potential ready to evolve in multiple directions. The right hires shape a team of A-players to learn from each other and evolve together.


Culture Icon


  • Great clients from North America and Europe
  • World-class engineering and design team
  • Top-notch approaches in product design and engineering
  • You are the key driver for your personal growth
  • Ability to contribute to a company level initiatives
  • Allocate 10% of working time to Railsware Labs activities
  • Educational programs
Work Local or Remote Icon

Work in the office or remotely

  • Two comfortable offices in Kyiv, Ukraine and Krakow, Poland (Ergonomic chairs and standing desks. Always fresh food and drinks)
  • Work in the office or remotely
  • Flexible hours
Travel around the World Icon

Travel around
the World

  • Participation in local and international conferences and hackathons
  • Relocation to Poland (If there is a need)
  • Company retreats to amazing places like Austrian Alps, Greece or Italy
Benefits Compensation Icon

Great compensation

  • Competitive salaries
  • Salary calculated based on 360 degree colleagues review
  • Revenue based half-year bonus
  • Additional financial services (Saving programs, Microcredits)
Healthcare Icon


  • Best hardware and equipment
  • Medical insurance for you
  • 24+10 days of vacations per year
  • 3 quick illness days and 24 long illness days, but hope you won’t need this ;)
  • To motivate our team to stay fit, we cover sport expenses
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