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Link Building Specialist

Railsware is looking for an experienced Link Building & Outreach Specialist to increase our projects presence on the web. As a part of our Railsware Growth team, you will be responsible for planning and executing backlink acquisition and exploring new opportunities to raise SEO placements on organic search engine results pages.


  • Execute backlink acquisition activities (outreach, guest posting, crowd-marketing) in accordance to overall SEO strategy
  • Research for relevant link building opportunities on a regular basis to increase our projects exposure on the web
  • Contact and collaborate with influencers, journalists, website owners/admins, bloggers
  • Work closely together with the Marketing & SEO team to execute a content strategy that is focused on external link acquisition
  • Proofreading content (grammar, spelling, clarity of meaning and ideas expressed)
  • Promote content on social channels and within niche online communities
  • Report on link building efficiency and results, support development of end-to-end analytics to provide team with data required to make critical decisions
  • Research and test new digital PR and link building tactics
  • Find new and manage existing subcontractors

Required Skills and Experience

  • Advanced level of English is a MUST
  • 2+ years experience in link building, link acquisition and outreach
  • Proficient in Google Spreadsheets, Excel, Word
  • Top-level Internet research skills & ability to navigate social networks
  • Advanced skills in building long term relationships, networking and community involvement
  • Knowledge and genuine interest in best practices of SEO, especially as they relate to link building
  • Expert level attention to detail is essential
  • Ability to balance work on several projects at a time

About the company

Railsware is a product studio. We’ve worked with Calendly, SendGrid, Philips, Google, and a whole bunch of other interesting companies.

Mailtrap and Smart Checklist for JIRA are examples of our own products. We built them to make our work better. Now, these tools are used by dev teams at Atlassian, Adobe, Github, Yelp, Pivotal, and, of course, by our clients.

The process we use to develop products at Railsware is pretty different than in most software development companies. It has demonstrated repeatable success on more than 50 projects.

About the environment

At Railsware, we believe that these are the key components to make a truly exceptional team:

  • Gathering passion-driven T-shaped skilled individuals together
  • Providing them with an innovative environment to advance their skills
  • Sharing the same culture, values and core qualities

Railsware’s key purposes and principles:

  • create a culture of transparency, excellence, and perfection in everything we do
  • value open communication and feedback, provide space for people to change and improve
  • do the right thing, but always do what works
  • encourage measuring the outcome of progress and making decisions based on that
  • constantly learn - we observe the industry and the best companies out there
  • help world-class businesses build awesome digital products and provide them with the best chances to succeed.

Discover how we do it and follow Railsware Blog.


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  • Great clients from North America and Europe
  • World-class engineering and design team
  • Top-notch approaches in product design and engineering
  • You are the key driver for your personal growth
  • Ability to contribute to a company level initiatives
  • Allocate 10% of working time to Railsware Labs activities
  • Educational programs
Work Local or Remote Icon

Work in the office or remotely

  • Two comfortable offices in Kyiv, Ukraine and Krakow, Poland (Ergonomic chairs and standing desks. Always fresh food and drinks)
  • Work in the office or remotely
  • Flexible hours
Travel around the World Icon

Travel around
the World

  • Participation in local and international conferences and hackathons
  • Relocation to Poland (If there is a need)
  • Company retreats to amazing places like Austrian Alps, Greece or Italy
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Great compensation

  • Competitive salaries
  • Salary calculated based on 360 degree colleagues review
  • Revenue based half-year bonus
  • Additional financial services (Saving programs, Microcredits)
Healthcare Icon


  • Best hardware and equipment
  • Medical insurance for you
  • 34 days of vacations per year
  • 3 quick illness days and 24 long illness days, but hope you won’t need this ;)
  • To motivate our team to stay fit, we cover sport expenses
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Policy applies only for the production staff
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Why Railsware
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