PR Consultant
Apply Now Remote work
Flexible Schedule
Part-time
We’re looking for an experienced US-based PR Consultant to drive a high-impact product launch and amplify market awareness of Coupler.io . This role requires a strong understanding of the US media landscape, deep experience in SaaS launches, and the ability to craft and execute strategic PR initiatives that generate measurable business results.
*Please apply with a portfolio of successful cases in tech product launch. US-based candidates in New York/San Francisco/Los Angeles.
*This is a part-time position. Standard Railsware benefits do not apply.
Your skills
- Proven PR experience in digital products, ideally in high-growth B2B tech, SaaS, or agency within the US market
- Hands-on experience with B2B SaaS go-to-market strategies
- Strong media relations in the US market with established media contacts
- Deep understanding of local marketing dynamics, media landscape, and buyer behavior
- Proven success running product launches that drive engagement, adoption, and revenue
- Strategic planning combined with hands-on execution
- Ability to quickly understand and articulate technical products
- Data-driven mindset with a strong focus on KPIs and measurable outcomes
- Demonstrable SaaS launch experience with quantitative results
- Portfolio showcasing signup growth, MRR increase, or similar performance metrics
Would be a plus
- Experience with data analytics and reporting tools (Google Sheets, Looker Studio, Power BI, etc.)
- Product Marketing background
Your responsibilities
- Develop and execute a comprehensive hard launch strategy by reviewing existing materials, running a multi-channel launch campaign (PR, content, partnerships, paid), building a clear timeline with milestones, and defining success metrics with a tracking plan
- Plan and run PR activities before and after product feature launches, ensuring maximum visibility and strong media engagement
- Achieve KPIs, including measurable signup growth, increased MRR/revenue, stronger brand awareness and engagement, and establishing a sustainable foundation for long-term growth
- Partner closely with Product Marketing team to align messaging and identify PR opportunities
- Continuously monitor, analyze, and report on PR performance, media coverage, and opportunities for improvement
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