Product Marketing Manager

remote

Flexible Schedule

Full time

We’re looking for a hands-on Marketing Manager to join the Coupler.io team. If you have a solid background in B2B SaaS, are technically curious, enjoy working independently, and know how to turn strategy into action, this role is for you.

In this position, you’ll play a key role in shaping and executing go-to-market (GTM) plans. We value autonomy, ownership, and initiative — you’ll have the freedom to lead, make decisions, and real impact.

Join

Railsware!

Your skills

2+ years of experience in product marketing for B2B SaaS products
Fluent in English, both written and spoken
Technical savviness, experience working with technical products, and the ability to translate complex concepts into clear benefits, as well as integrate workflows, APIs, and automation features into user value
Proficiency in designing and optimizing high-converting landing pages, including structure, copy, calls to action (CTAs), social proof, and A/B testing, to enhance trial starts and encourage paid upgrades
Strong analytical skills, proficiency in data analysis, and a track record of using metrics to inform strategy and drive decisions. Experience with product analytics and tools such as Looker Studio, Posthog, Amplitude, BI tools, and GA4, etc. is a significant plus
Experience in creating go-to-market strategies
Familiarity with customer-insight methodologies (JTBD, interviews, surveys)
Strategic thinking with the ability to see the big picture, develop long-term strategies, and execute tactical plans effectively
Excellent communication and presentation skills

Would be a plus

Proficiency in marketing analytics, ETL, and data-integration tools
Familiarity with PLG motions, usage-based pricing, and community-led growth
Proficiency with GTM
Experience launching PPC Campaigns via Google Ads and LinkedIn Ads

Your responsibilities

Architect and run go-to-market (GTM) plans for new features, pricing tiers, and geographies—defining target segments, value props, routes-to-market, launch OKRs, and post-launch learnings
Own product positioning & messaging, distilling complex data-integration capabilities into clear, differentiating narratives for technical and business audiences
Act as the key liaison between product, sales, marketing, and customer success teams, and ensure seamless communication and alignment on product roadmaps, launch plans, and feedback from the market
Lead the communication strategy—email drips, release notes, in-app announcements, webinars—centered on crisp, benefits-led storytelling
Analyze the full product & marketing funnel, surface insights, and generate data-driven growth hypotheses to improve acquisition, activation, adoption, and retention
Conduct regular customer development interviews and market research to gain deep insights into customer needs, pain points, and buying journeys
Present our product’s vision, features, and benefits to internal stakeholders, at industry events, and to key customers

Competitive compensation

Let's face it: in a late capitalistic world, getting paid well certainly doesn't hurt.
Growth opportunities

Outline your growth and development plan, expand your skills, knowledge, and career horizons in a supportive and innovative environment.
Remote and flexible schedule

Railswarians live in more than 25 countries with different time zones. All of them are free to choose their most productive work time and place.
Smart Expense policy

There's an additional sum allocated to help you set up your workstation, improve your health, and learn whatever you want and how you want. No. Questions. Asked.
Secure hardware and equipment

Your productivity is our priority. Once you join Railsware, you’ll get secure equipment of your choice.
34 Paid days off

Railswarians rest 24 days per year + 10 days to cover your national holidays.
Regular online and offline gatherings

We frequently meet online and offline to get acquainted, collaborate, build a network, and have fun together.