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SendGrid Labs intro

SendGrid Labs

Working On Things To Make Your Life More Awesome

About

SendGrid Labs is a new and growing internal effort at SendGrid. Born in late 2012, SendGrid Labs builds tools and services to help developers focus on their core business. It aims to provide creative and innovative solutions to common developers' pain points to make their lives easier, and to help them scale.

SendGrid is the ideal platform for an initiative like Labs, because it already solves one of the issues most engineers face — email deliverability, infrastructure, and scalability. Like every other tech company, SendGrid has experienced growing pains, and has had to utilize tools like those being generated at SendGrid Labs to help us scale. The company now wants to give back to the fellow developers who have made SendGrid what it is, by spinning out the tools they’ve developed for others to use.

City icon
Client’s
location
Boulder
CO, USA
Team icon
Railsware
team
4 Engineers
1 Designer
Timeline icon
Timeline
February 2012
Arrow
August 2015
Mike Rowan
Mike Rowan
VP of R&D

Leveraging Railsware team is really good because they have this full product knowledge, this prep of building things from an MVP layer all the way to full product.

If you're building software products, whether it is web, mobile, just back-end APIs, Railsware is a development company you can rely on, not just as a consulting company, but as a partner throughout the process.

Immediately after they started doing development with us, we realized that we will be able to leverage more of their services, more of their engineers, more of their product managers...
Mike Rowan
VP of R&D

Involvement

Railsware team is working with SendGrid Labs on the new technologies aimed at making user experience with Sendgrid even more smooth and effective. The areas we are working on with the SendGrid Labs team are design, front-end/back-end engineering and development operations. The other details are yet under NDA.

Front-End
Back-End
System Integration
Graphical Design
Interaction Design

Technologies

Ruby on Rails
Backbone.js
Marionette
jQuery
Ruby
JRuby
Erlang
GoLang
JavaScript
CoffeeScript
HTML5
CSS3
PostgreSQL
MongoDB
Redis
Sidekiq
AWS
Capistrano
Chef

Integrations

Google Auth
BrainTree
HighCharts
SendGrid
AWS
Airbrake
New Relic
#<Middleman::Util::EnhancedHash about=#<Middleman::Util::EnhancedHash links=#<Middleman::Util::EnhancedHash application="https://mailtrap.io"> text=#<Hashie::Array ["Mailtrap Email Delivery Platform is the toolset to test, send, and control your emails in one place. Mailtrap catches all test messages and keeps them in its inbox, so there’s no chance to blast clients with emails from staging. After inspecting HTML, CSS, Spam Score and more, you can use Email API or SMPT relay to send your emails. Finally, Mailtrap Actionable analytics helps you enhance deliverability and troubleshoot at the speed of light to safeguard your domain authority. \n"]>> customer=#<Middleman::Util::EnhancedHash city_filename="example" multi_testimonials=true name="Yaroslav Lazor" testimonials=nil title="Lightning Talk at Railsberry 2012"> integrations=#<Hashie::Array ["googleauth", "sendgrid", "stripe", "heroku", "aws", "googleanalytics", "google-tag-manager", "google-stackdriver", "aws-cloud-watch"]> involvement=#<Hashie::Array ["back-end", "front-end", "graphic", "interaction", "support", "system"]> involvementText=#<Hashie::Array ["Mailtrap is an example of a tool which was initially created by the Railsware team for internal use and later shared with the wider dev community. The product idea came naturally, and was based on the daily needs of our while developing email infrastructure. \n", "The Railswarians took over all stages of product development: from planning and design to implementation and support. And in 15 years Railsware team built and grew email infrastructure for many startups, unicorns, and pet projects.\n", "Mailtrap is available in both free and paid subscription plans. Though this product has already gained acknowledgement among developers globally, our team continues improving it based on the feedback we get from the numerous Mailtrap community.\n"]> name="Mailtrap" own_product=true page_theme="light" preview_theme="dark" primary_color="#fff" seo=#<Middleman::Util::EnhancedHash description="With Email Delivery Platform your email infrastructure in one place - test emails with Sandbox, send and control with Email API | Railsware Case Studies" title="Mailtrap Email Delivery Platform - test, send and control emails"> slogan="Email Delivery Platform" statistics=#<Hashie::Array [#<Middleman::Util::EnhancedHash description="signups" icon="graph" number="800K">, #<Middleman::Util::EnhancedHash description="caught emails per year" icon="3d-graph" number="500M">]> technologies=#<Hashie::Array ["rails", "react", "ruby", "golang", "js", "sass", "haml", "html5", "css3", "psql", "redshift", "redis", "sidekiq", "aws", "digitalocean", "terraform", "elastic-container-services-ecs"]> video=#<Middleman::Util::EnhancedHash code="mtrt0j9ac8" quote="Have you ever sent emails from staging to real customers? Yeah, we did that too... Before Mailtrap.\n">>
Mailtrap
All works
#<Middleman::Util::EnhancedHash about=#<Middleman::Util::EnhancedHash links=#<Middleman::Util::EnhancedHash application="https://mailtrap.io"> text=#<Hashie::Array ["Mailtrap Email Delivery Platform is the toolset to test, send, and control your emails in one place. Mailtrap catches all test messages and keeps them in its inbox, so there’s no chance to blast clients with emails from staging. After inspecting HTML, CSS, Spam Score and more, you can use Email API or SMPT relay to send your emails. Finally, Mailtrap Actionable analytics helps you enhance deliverability and troubleshoot at the speed of light to safeguard your domain authority. \n"]>> customer=#<Middleman::Util::EnhancedHash city_filename="example" multi_testimonials=true name="Yaroslav Lazor" testimonials=nil title="Lightning Talk at Railsberry 2012"> integrations=#<Hashie::Array ["googleauth", "sendgrid", "stripe", "heroku", "aws", "googleanalytics", "google-tag-manager", "google-stackdriver", "aws-cloud-watch"]> involvement=#<Hashie::Array ["back-end", "front-end", "graphic", "interaction", "support", "system"]> involvementText=#<Hashie::Array ["Mailtrap is an example of a tool which was initially created by the Railsware team for internal use and later shared with the wider dev community. The product idea came naturally, and was based on the daily needs of our while developing email infrastructure. \n", "The Railswarians took over all stages of product development: from planning and design to implementation and support. And in 15 years Railsware team built and grew email infrastructure for many startups, unicorns, and pet projects.\n", "Mailtrap is available in both free and paid subscription plans. Though this product has already gained acknowledgement among developers globally, our team continues improving it based on the feedback we get from the numerous Mailtrap community.\n"]> name="Mailtrap" own_product=true page_theme="light" preview_theme="dark" primary_color="#fff" seo=#<Middleman::Util::EnhancedHash description="With Email Delivery Platform your email infrastructure in one place - test emails with Sandbox, send and control with Email API | Railsware Case Studies" title="Mailtrap Email Delivery Platform - test, send and control emails"> slogan="Email Delivery Platform" statistics=#<Hashie::Array [#<Middleman::Util::EnhancedHash description="signups" icon="graph" number="800K">, #<Middleman::Util::EnhancedHash description="caught emails per year" icon="3d-graph" number="500M">]> technologies=#<Hashie::Array ["rails", "react", "ruby", "golang", "js", "sass", "haml", "html5", "css3", "psql", "redshift", "redis", "sidekiq", "aws", "digitalocean", "terraform", "elastic-container-services-ecs"]> video=#<Middleman::Util::EnhancedHash code="mtrt0j9ac8" quote="Have you ever sent emails from staging to real customers? Yeah, we did that too... Before Mailtrap.\n">>
Mailtrap