Tradezella
All-In-One Trading Journal
About
TradeZella is a trading journal tool aimed at helping traders to level up their performance. The app collects data on users’ trading habits, processes it with its data analytics capabilities, and provides users with insightful statistics, feedback on their trading patterns, information on common trading mistakes, and educational content to upgrade their skills.
Connect your broker to Zella via API sync or CSV support, tag your previous trades, and start analyzing your reports on each trade to learn faster, make data-driven improvements, and become a consistently profitable trader.
Client’s
location
Railsware
team
Timeline
Involvement
A mature trader Umar Ashraf reached out to us with an idea of a unique trading journal. Umar worked on his product for a year with two external teams. However, the results of that cooperation were insufficient - the product was unstable, had poor UX, lacked crucial functionality and test coverage.
Our team started the rescue mission by reshaping the development strategy and resetting the task priorities. We refactored code, significantly improved code test coverage, product stability and performance, and redesigned UI/UX. As a result, we got a working and stable product that quickly started growing in the number of new users.
Now, the work on the product continues. We regularly collect the users' feedback, plan and implement product improvements and new functionality.
Technologies
Integrations
![#<Middleman::Util::EnhancedHash about=#<Middleman::Util::EnhancedHash links=#<Middleman::Util::EnhancedHash angelList="https://angel.co/calendly" application="https://calendly.com" crunchBase="https://www.crunchbase.com/organization/calendly" dribbble="https://dribbble.com/railsware/projects/210321-Calendly"> text=#<Hashie::Array ["Calendly is an online calendar tool designated for appointment making. It operates alongside your Google, Outlook, Office 365, or iCloud account, which makes for an incredibly easy sign-up. The system links with your calendar and allows you to select a Calendy URL that you can share with others to begin appointment-making. Also, the system offers a wide range of integrations, such as Microsoft Exchange, Zapier, Salesforce, HubSpot, Mailchimp, Stripe, and many others.\n", "The easy-to-use platform saves between two and three minutes with every appointment you make. The tool gives you a dashboard where you can keep track of all the appointments and connections. When using various integrations, you can eliminate the back-and-forth of working between apps and automate your workload with Calendly Workflows. Set event conditions, send messages, cancel or reschedule events automatically with smart Workflows scenarios. With Calendly, you are able to interact with other users, called “invitees”, and you can schedule appointments with one another. Invitees, however, never have access to your dashboard and can only see your page with your given URL.\n", "Tell Calendly when you’re available, let others schedule their appointments with you.\n"]>> customer=#<Middleman::Util::EnhancedHash city_filename="atlanta" location="Atlanta" name="Tope Awotona" region="GA, USA" testimonials=#<Hashie::Array ["calendly-awotona"]> testimonials_short=false title="Founder & CEO"> integrations=#<Hashie::Array ["googleauth", "googlecalendar", "stripe", "sendgrid", "mailtrap", "airbrake", "newrelic", "segment", "office365auth", "office365calendar", "optimizely", "mode-analytics"]> involvement=#<Hashie::Array ["front-end", "back-end", "system", "graphic", "interaction", "support"]> involvementText=#<Hashie::Array ["Railsware has been supporting Calendly from the ideation to a $3 billion company. We started from <a href=\"/bridges-framework/\">the BRIDGeS session</a> (Inception), which enabled the team to focus on the right things first and to avoid wasting time and resources. Once the Roadmap had been in place, our team moved through the production process to release the first working version of Calendly for users.\n", "Then, a phase 2 started with Railsware scoping the product for further development based on user feedback and new requirements. We're now building the full product — from Inception and scoping through production to deployment and support. We're handling front-end and back-end development for this product, as well as graphical and UI design.\n"]> name="Calendly" page_theme="light" preview_theme="dark" seo=#<Middleman::Util::EnhancedHash description="Calendly is an online calendar tool designated for appointment making. It operates with Google, Outlook, Office 365 or iCloud account which makes for an incredibly easy sign-up | Railsware Case Studies" footer_text="Railsware is a leading offshore Ruby on Rails company which provides contracting and consulting services around the world. We are among the premium ruby on rails development companies on the US market and our team is building top web and mobile applications using Ruby on Rails, React, Angular and more." title="Calendly - an online calendar tool | Case Study by Railsware"> slogan="Simple. Beautiful Scheduling" team=#<Middleman::Util::EnhancedHash designers=2 engineeringmanager=1 engineers=17 pdms=1 qa=1> technologies=#<Hashie::Array ["rails", "ruby", "js", "html5", "css3", "psql", "redis", "react", "sidekiq", "google-cloud-platform", "kubernetes"]> testimonialShort="The <strong>level of detail</strong> and thoughtfulness that Railsware brings to the table is truly exceptional..." timeline=#<Middleman::Util::EnhancedHash end="Now" start="January 2014"> video=#<Middleman::Util::EnhancedHash code="674kb9p8h2" quote="The level of detail and thoughtfulness that Railsware brings to the table is truly exceptional...\n">>](/images/case-studies/pages/calendly/calendly-round-preview-fe663f9b.jpg)
![#<Middleman::Util::EnhancedHash about=#<Middleman::Util::EnhancedHash links=#<Middleman::Util::EnhancedHash application="https://marketplace.atlassian.com/apps/1216451/smart-checklist-for-jira-pro?utm_source=railsware.com&utm_medium=referral&utm_campaign=case_studies" site="https://titanapps.io/products/jira-checklist/?utm_source=railsware.com&utm_medium=referral&utm_campaign=case_studies"> text=#<Hashie::Array ["Smart Checklist is an add-on for <a href=\"https://titanapps.io/products/jira-checklist/?utm_source=railsware.com&utm_medium=referral&utm_campaign=case_studies\" target=\"_blank\">Jira</a> and <a href=\"https://titanapps.io/products/monday-checklist?utm_source=railsware.com&utm_medium=referral&utm_campaign=case_studies\" target=\"_blank\">monday</a> project management platforms. It allows users to break down complex tasks into simple checklists.\n", "Railsware developed this tool for internal use during a company-wide transition from Trello to Jira, when our team noticed that the newly adopted tool lacked Trello’s built-in checklist functionality. Jira offered subtasks instead, but we wanted a less time-consuming option—still linked to a Jira issue and requiring minimal management overhead.\n", "We started by launching the first free version of the Smart Checklist add-on on the Atlassian Marketplace. Within the first six months, we saw a clear trend of customer growth and rising interest from the Jira community. Our team supported this momentum with a strong knowledge base and dedicated support for all free users.\n", "After evaluating the market and identifying the core use cases for the Smart Checklist Jira add-on, Railsware proceeded with launching the first paid Cloud version. This was followed by Server and Data Center versions. Meanwhile, our team also released the <a href=\"https://trello.com/power-ups/5b6c33b64d304480bf4d57b6/smart-checklist-exporter\" target=\"_blank\">Smart Checklist Exporter Trello power-up</a>, designed to streamline the migration of checklists from Trello to Jira and convert Trello card checklists into a format supported by the Smart Checklist add-on.\n", "Today, Smart Checklist for Jira is a bestseller and ranks among the top 3 apps in its category. Following its success on Jira, we expanded Smart Checklist to the monday platform, bringing the same checklist-driven productivity to another widely used project management tool.\n", "Smart Checklist grew from a tiny free tool that solved an internal problem into a multi-platform solution with more than 8,000 active installations (Free and Pro versions) and over 2.5 million users worldwide.\n"]>> customer=#<Middleman::Util::EnhancedHash city_filename="example" multi_testimonials=true name="Sachin Gangam" testimonials=nil title="Software Engineer at Cisco"> integrations=#<Hashie::Array ["jira", "aws", "heroku", "newrelic", "googleanalytics", "big-query"]> involvement=#<Hashie::Array ["back-end", "front-end", "graphic", "interaction", "support", "system"]> involvementText=#<Hashie::Array ["Smart Checklist for Jira is a good example of a tool that was initially created by the Railsware team for internal use and then shared with the wider Atlassian community later on. The product idea was a natural fit for the needs our team had was developed by Railswarians, from ideation on the <a href=\"https://railsware.com/bridges-framework/\">BRIDGeS session</a>, scoping and design all the way to technical implementation and support.\n"]> name="Smart Checklist" own_product=true page_theme="dark" preview_theme="dark" primary_color="#fff" seo=#<Middleman::Util::EnhancedHash description="Smart Checklist add-on for JIRA and monday help you to organize tasks in a small and big checklists | Railsware Case Studies" title="Smart Checklist for JIRA and monday by Railsware | Case Study"> slogan="Create and automate detail-rich checklists — for Jira and monday" statistics=#<Hashie::Array [#<Middleman::Util::EnhancedHash description="installs" icon="graph" number=8000>, #<Middleman::Util::EnhancedHash description="users" icon="3d-graph" number="2.5M">]> technologies=#<Hashie::Array ["react", "node", "jquery", "js", "graph-ql", "ruby", "rails", "java", "sass", "html5", "css3", "jira", "googleanalytics"]> video=#<Middleman::Util::EnhancedHash code="tx2d21vrr7" quote="This is a great plugin and these guys provide great support. I really like the capability to add/import templates. We have been using this plugin for couple of years now and have never faced any issue.\n">>](/images/case-studies/pages/smartchecklist/smartchecklist-round-preview-c47c0870.jpg)