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Google + Axe intro

Google + Axe

The Axe Effect


Axe Effect was one of the first apps created using Google+ Hangouts API. It was a fun app which allowed its users to turn on "Axe Effect" during the call and add some fun accessories to their image on the screen.

Axe Effect for Google Hangout was a promo application launched by Google and Unilever aimed at making Axe more popular on Asian market.

City icon
Mountain View
Team icon
2 Engineers
1 Designer
Timeline icon
January 2011
May 2011
Ryan Hayward
Ryan Hayward
Product Marketing Manager

Railsware is one of the very first developers to build applications with the Google+ Hangouts API. We came to them because of their willingness to get up to speed on the APIs very quickly, and also because of their convenient timezone with relation to Tokyo, where our team was based. We were impressed with their quick ability to grasp what we were looking for, as well as their quick delivery time and nice UI sense.


Railsware engineers have always been keen on exploring new technologies and this has become one of the key reasons of working with Google+ team of the Axe effect application. We've become one of the first development teams to build apps using Google+ Hangouts API at the time.

Axe Effect has been developed from scoping and design all through the development process including UI and back-end engineering.

System Integration
Graphical Design
Interaction Design


Ruby on Rails
Google Auth
Google HangOut
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All works
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Philips DirectLife