Makeably intro


The Maker Marketplace


Makeably (now Hatch) is a curated online marketplace for custom made goods. Users who come to the site can collaborate with Makeably makers to create something specifically for themselves, and every item is custom and one-of-a-kind.

Started by two ex-Googlers and longtime friends, Ryan Hayward and Anastasia Leng, in September 2012, Makeably has hundreds of custom project options from independent makers around the world. It offers makers a new way to manage their custom work requests online – a process which, today, is largely handled via email.

On the site, buyers can search through a variety of categories ranging from apparel to kids’ items to household goods and more, and can check out photos of the types of items the makers produce, as well as the prices associated with the custom work. Buyers can then begin to communicate with the maker about what sort of work they want done, and settle on an exact price and due date.

City icon


New York
Team icon


3 Engineers
1 Designer
1 Product Manager
Timeline icon


May 2012
September 2012
Ryan Hayward
Ryan Hayward

I was really impressed with how the Railsware guys were able to take my vision and turn it into reality, very quickly. The design and development quality are superb, and they're also interesting, good people to work with.


Railsware has delivered full-cycle product development for Makeably - a completely new marketplace for making custom creative items on demand. Our engineers have built the project from the very Inception and scoping through production to deployment. We've handled front-end and back-end development for Makeably, as well as graphical and UI design.

System Integration
Graphical Design
Interaction Design


Ruby on Rails


New Relic
Google Analytics
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All works
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