Plum District intro

Plum District

For Moms By Moms


Plum District provides locally relevant offers moms love. It's a community built for moms, by moms, where local mavens share offers from regional and national merchants. And it's all about putting mom first by connecting her with products and inspirations that make her life easier.

Plum District was founded in March 2010 in San Francisco, led by CEO Megan Gardner. The company has since raised over $30 million in funding and expanded into 28 metro markets across the United States.

Plum District was acquired by nCrowd in 2014.

City icon


San Francisco
Team icon


3 Engineers
Timeline icon


June 2011
January 2013
Jackson Hull
Jackson Hull
VP of Technology

Plum District has been partnered with Railsware for more than a year. We principally use Railsware as an outsourced development shop, but have been thrilled with their deep level of expertise. For example, we often consult with them on architectural decisions and scale issues. They are participants in our sprints and stand-ups, and afford us the ability to develop round-the-clock.

They fit in snuggly with our culture, never afraid to voice an opinion when it counts. Their work is high-quality and I particularly appreciate their testing oriented development philosophy.


Railsware team has migrated from Rails 1 to Rails 3, done some front-end development, as well as adopted this application to mobile.

As a part of this project, our engineers have also built a unified API for web and mobile applications, and done an extensive architectural analysis in order to help Plum District further scale the app and do more custom Ruby On Rails development.

System Integration


Ruby on Rails


Google Maps
New Relic
Google Analytics
#<Middleman::Util::EnhancedHash about=#<Middleman::Util::EnhancedHash links=#<Middleman::Util::EnhancedHash application=""> text=#<Hashie::Array ["We’ve moved to JIRA after using Trello for quite a while. Trello was pretty good as it provided our team with great functionality on managing Project boards and single Tickets, but most importantly – with checklists embedded in Trello cards. However, JIRA seemed to have some great support of custom statuses, workflows, APIs and service desk project types, so we decided to switch. As we handle various projects, from Software Development to managing Company Structure, we needed a place to describe repeatable processes, from release instructions to office plants care. Essentially, we required a substitution for Trello checklists.\n", "There’re subtasks in JIRA which are basically same as JIRA ticket, but located 1 level below your current issue and linked to it. And it works OK for tasks with bigger context. However, often you don’t need that overhead, but rather to put up to 10 To Do items or Definition of Done criteria or other steps and instructions for task execution.\n", "Managing such an activity through JIRA subtasks is time-consuming sort of pain. Therefore we decided to implement Smart Checklist add-on and it became a very useful part of our JIRA infrastructure.\n"]>> customer=#<Middleman::Util::EnhancedHash city_filename="example" multi_testimonials=true name="StiltSoft" testimonials=nil title="Top 5 New Add-ons for Atlassian JIRA – Second Quarter 2016"> involvement=#<Hashie::Array ["back-end", "front-end", "graphic", "interaction", "support", "system"]> involvementText=#<Hashie::Array ["Smart Checklist for JIRA Cloud is a good example of the tool that has been initially created by Railsware team for internal use and then shared freely with other developers later on. The product idea has come naturally out of the needs our team had and been developed by Railswarians from scoping and design to the technical implementation and support.\n", "Smart Checklist for JIRA Cloud development is still on as we’re introducing paid version of add-on with more features included.\n"]> name="Smart Checklist" own_product=true page_theme="dark" preview_theme="dark" primary_color="#00caca" seo=#<Middleman::Util::EnhancedHash description="Smart Checklist add-on for JIRA Cloud help you to organize small and big checklists inside JIRA ticket in an extremely easy way. It’s achieved by using the power of Markdown, extended details per checklist item and ability to populate checklist content with JIRA API" title="Smart Checklist for JIRA by Railsware"> slogan="JIRA add-on for checklists organizing using Markdown support" statistics=#<Hashie::Array [#<Middleman::Util::EnhancedHash description="installs" icon="graph" number=420>, #<Middleman::Util::EnhancedHash description="users" icon="3d-graph" number="14K">]> technologies=#<Hashie::Array ["react", "node", "jquery", "js", "sass", "html5", "css3", "jira", "segment", "intercom", "googleanalytics", "mixpanel"]> video=#<Middleman::Util::EnhancedHash code="klo2rvtxyg" quote="Smart Checklists is a great free and simple-to-use add-on for JIRA Cloud. This is a great portable organizer that after a little bit of setting up your JIRA will always be at your fingertips\n">>
Smart Checklist
All works
#<Middleman::Util::EnhancedHash about=#<Middleman::Util::EnhancedHash text=#<Hashie::Array ["Edward Nevraumont had the idea for Restauranteers in the summer of 2010. He teamed up with a colleague to produce a dining club in Seattle that allowed reserving a table and saving up to half off a bill.\n", "To ensure tables were open, the site offered reservation times set by the individual restaurants. If site visitors knew where they would like to eat, reservations to specific restaurants could be made online. Adventurous diners could experience something new by allowing the site to choose a restaurant for them, based on price range and personal preferences.\n"]>> customer=#<Middleman::Util::EnhancedHash city_filename="seattle" location="Seattle" name="Name" region="WA, USA" title="Title"> integrations=#<Hashie::Array ["facebook", "twitter", "googleauth", "googlemaps", "stripe", "twilio", "mailchimp", "mailtrap"]> involvement=#<Hashie::Array ["front-end", "back-end", "graphic", "interaction", "support", "system"]> involvementText=#<Hashie::Array ["Railsware helped shape the scope for the Restauranteers product and then moved through production taking care of all the front-end and back-end development, as well as graphical and UI design. As a result, our team helped launch a nicely designed application with a comprehensive restaurant booking engine behind it.\n"]> name="Restauranteers" page_theme="light" preview_theme="light" seo=#<Middleman::Util::EnhancedHash description="Edward Nevraumont had the idea for Restauranteers in the summer of 2010. He teamed up with a colleague to produce a dining club in Seattle that allowed reserving a table and saving up to half off a bill." footer_text="Railsware is a leading offshore Ruby on Rails company which provides contracting and consulting services around the world. We are among the premium ruby on rails development companies on the US market and our team is building top web and mobile applications using Ruby on Rails, React, Angular and more" title="Restauranteers - Ruby On Rails Development in Seattle | Railsware"> slogan="Dine and Discover" team=#<Middleman::Util::EnhancedHash designers=1 engineers=2> technologies=#<Hashie::Array ["rails", "jquery", "ruby", "js", "sass", "haml", "mysql"]> timeline=#<Middleman::Util::EnhancedHash end="September 2011" start="April 2011">>