Plum District intro

Plum District

For Moms By Moms


Plum District provides locally relevant offers moms love. It's a community built for moms, by moms, where local mavens share offers from regional and national merchants. And it's all about putting mom first by connecting her with products and inspirations that make her life easier.

Plum District was founded in March 2010 in San Francisco, led by CEO Megan Gardner. The company has since raised over $30 million in funding and expanded into 28 metro markets across the United States.

Plum District was acquired by nCrowd in 2014.

City icon


San Francisco
Team icon


3 Engineers
Timeline icon


June 2011
January 2013
Jackson Hull
Jackson Hull
VP of Technology

Plum District has been partnered with Railsware for more than a year. We principally use Railsware as an outsourced development shop, but have been thrilled with their deep level of expertise. For example, we often consult with them on architectural decisions and scale issues. They are participants in our sprints and stand-ups, and afford us the ability to develop round-the-clock.

They fit in snuggly with our culture, never afraid to voice an opinion when it counts. Their work is high-quality and I particularly appreciate their testing oriented development philosophy.


Railsware team has migrated from Rails 1 to Rails 3, done some front-end development, as well as adopted this application to mobile.

As a part of this project, our engineers have also built a unified API for web and mobile applications, and done an extensive architectural analysis in order to help Plum District further scale the app and do more custom Ruby On Rails development.

System Integration


Ruby on Rails


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#<Middleman::Util::EnhancedHash about=#<Middleman::Util::EnhancedHash links=#<Middleman::Util::EnhancedHash application="" site=""> text=#<Hashie::Array ["<a href=\"\" target=\"_blank\">Smart Checklist is a Jira add-on</a> available on the Atlassian Marketplace. It replaces the need for using subtasks, allowing Jira users document extra ToDo items and details of an issue by adding them as bullet points of a single checklist. In addition, Smart Checklist allows tight integration with the Jira workflow, including setting up custom processes around it.\n", "The most common use cases include the creation of Acceptance Criteria and Definition of Done, User Story Implementation Plans, QA and HR Onboarding checklists, as well as documenting other recurring software development and business processes.\n", "Railsware developed this tool for internal use during the company-wide transition from Trello to Jira, when our team noticed that the newly adopted tool lacked Trello’s in-built checklist functionality. Jira offered subtasks instead, but we wanted to continue using a less time-consuming option, which would be still linked to a Jira issue and require less management overhead.\n", "So, we commenced with launching the first free version of the Smart Checklist add-on on the Atlassian Marketplace. The first half of the year showed a vivid trend in customer growth and interest from the Jira community. Our team responded to it by leveraging great Knowledge Base and support to all free users. \n", "Having evaluated the market and identified the core use cases for the Smart Checklist Jira add-on, Railsware proceeded with launching the first paid Smart Checklist Cloud version. Smart Checklist Server and Data Center versions came next. In the meantime, our team released the <a href=\"\" target=\"_blank\">Smart Checklist Exporter Trello power-up</a> aimed at streamlining the process of checklist migration from Trello to Jira, as well as converting the Trello card checklists into the format supported by the Smart Checklist add-on for Jira.\n", "Smart Checklist grew from a tiny free tool that solved our internal problem into a multi-platform solution with more than 3100 active installations and over 155K users worldwide. Our userbase encompasses companies from 10 to more than 10K employees that come from the Finance, Insurance, Government, Aviation, Retail, Healthcare, Gaming and other industries, proving that our add-on can be successfully used in a number of use cases across all of them. The tool and Railsware company proudly wears the Atlassian Top vendor badge on Atlassian Marketplace which once again affirms that our Smart Checklist add-on demonstrates Atlassian standards for app quality, reliability, and support.\n"]>> customer=#<Middleman::Util::EnhancedHash city_filename="example" multi_testimonials=true name="Sachin Gangam" testimonials=nil title="Software Engineer at Cisco"> involvement=#<Hashie::Array ["back-end", "front-end", "graphic", "interaction", "support", "system"]> involvementText=#<Hashie::Array ["Smart Checklist for Jira is a good example of a tool that was initially created by the Railsware team for internal use and then shared with the wider Atlassian community later on. The product idea was a natural fit for the needs our team had was developed by Railswarians, from scoping and design all the way to technical implementation and support.\n"]> name="Smart Checklist" own_product=true page_theme="dark" preview_theme="dark" primary_color="#00caca" seo=#<Middleman::Util::EnhancedHash description="Smart Checklist add-on for JIRA Cloud help you to organize small and big checklists inside JIRA ticket in an extremely easy way. It’s achieved by using the power of Markdown, extended details per checklist item and ability to populate checklist content with JIRA API" title="Smart Checklist for JIRA by Railsware"> slogan="Jira add-on for checklist organization with Markdown support" statistics=#<Hashie::Array [#<Middleman::Util::EnhancedHash description="installs" icon="graph" number=3100>, #<Middleman::Util::EnhancedHash description="users" icon="3d-graph" number="155K">]> technologies=#<Hashie::Array ["react", "node", "jquery", "js", "sass", "html5", "css3", "jira", "googleanalytics"]> video=#<Middleman::Util::EnhancedHash code="tx2d21vrr7" quote="This is a great plugin and these guys provide great support. I really like the capability to add/import templates. We have been using this plugin for couple of years now and have never faced any issue.\n">>
Smart Checklist
All works
#<Middleman::Util::EnhancedHash about=#<Middleman::Util::EnhancedHash text=#<Hashie::Array ["Edward Nevraumont had the idea for Restauranteers in the summer of 2010. He teamed up with a colleague to produce a dining club in Seattle that allowed reserving a table and saving up to half off a bill.\n", "To ensure tables were open, the site offered reservation times set by the individual restaurants. If site visitors knew where they would like to eat, reservations to specific restaurants could be made online. Adventurous diners could experience something new by allowing the site to choose a restaurant for them, based on price range and personal preferences.\n"]>> customer=#<Middleman::Util::EnhancedHash city_filename="seattle" location="Seattle" name="Name" region="WA, USA" title="Title"> integrations=#<Hashie::Array ["facebook", "twitter", "googleauth", "googlemaps", "stripe", "twilio", "mailchimp", "mailtrap"]> involvement=#<Hashie::Array ["front-end", "back-end", "graphic", "interaction", "support", "system"]> involvementText=#<Hashie::Array ["Railsware helped shape the scope for the Restauranteers product and then moved through production taking care of all the front-end and back-end development, as well as graphical and UI design. As a result, our team helped launch a nicely designed application with a comprehensive restaurant booking engine behind it.\n"]> name="Restauranteers" page_theme="light" preview_theme="light" seo=#<Middleman::Util::EnhancedHash description="Edward Nevraumont had the idea for Restauranteers in the summer of 2010. He teamed up with a colleague to produce a dining club in Seattle that allowed reserving a table and saving up to half off a bill." footer_text="Railsware is a leading offshore Ruby on Rails company which provides contracting and consulting services around the world. We are among the premium ruby on rails development companies on the US market and our team is building top web and mobile applications using Ruby on Rails, React, Angular and more" title="Restauranteers - Ruby On Rails Development in Seattle | Railsware"> slogan="Dine and Discover" team=#<Middleman::Util::EnhancedHash designers=1 engineers=2> technologies=#<Hashie::Array ["rails", "jquery", "ruby", "js", "sass", "haml", "mysql"]> timeline=#<Middleman::Util::EnhancedHash end="September 2011" start="April 2011">>