Remarkable Product as a Service

To evaluate a product idea, ensure its viability, and maximize chances of reaching a product-market fit, we created BRIDGeS — a unique product discovery framework grounded on 15 years of experience and dozens of tested tools. After only a 2-day BRIDGeS session, we get a clear product strategy, product roadmap, and a team aligned with all the contexts.

Don’t spend much time on prototypes as many of them won’t become products. We can build small solutions without a single line of code, design clickable mockups, or engineer a more complex proof of concept, depending on a situation. A product team focuses on getting feedback from the right audience, prioritizes improvements, and moves to the next stage, or gets back to the ideation.

During this stage, we combine our product management skills with front-line engineering experience to build a solid foundation for the future product. We thoroughly think through the tech stack, architecture, and design skeletons to ensure a future solution is easy to scale and maintain.

No matter how cool a product is, we don’t expect people to jump on it straightaway. Virality is a lottery, and there are other, more reliable, ways to grow. Alpha and Beta are necessary to attract early adopters, onboard them, and use their feedback to polish the solution.

The BRIDGeS framework allows us to shape a well-balanced minimum viable product that brings value to end-users and serves the main objectives of the business. At the same time, a range of marketing techniques, such as CustDev, research, surveys, etc., are used to elevate the chances of an MVP to reach a product-market fit.

Even though we always listen to our users, we realize that adding new features after first demand is a slippery path. Every request needs to be verified and double-checked. To ensure steady growth, we talk to a product audience, track metrics, run research, and test all the ideas and hypotheses with the BRIDGeS framework.